Global value chain means “the cross-border organization of activities required to produce goods or services and bring them to consumers through inputs and various phases of development, production and delivery. While the emergence of global value chains has created new economic opportunities for developing countries, their lack of regulation has also led to violations of workers’ rights and degrading working conditions.
To respond to the challenges of regulating global value chains, a variety of instruments have been developed. Each of these mechanisms is too weak on its own to ensure sufficient protection of workers’ rights, which would partly explain the paradox created by the proliferation of instruments on the one hand, and the persistent violations of workers’ rights on the other.
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Affiliate marketing is a model where an advertiser rewards partners for each sale or action generated through the traffic they produce. The key players include advertisers who offer deals, affiliates who promote these deals on their platforms, and affiliate platforms that coordinate the relationship and manage payments. Affiliates use tracking links to drive traffic to advertisers, and commissions are calculated based on specific sales or actions. This model offers several compensation methods, such as cost per sale, per lead, or per click. However, affiliate marketing faces challenges like click fraud, attribution conflicts, and market saturation, while offering the advantage of reducing financial risk for brands and providing monetization for affiliates.
- Management Dictionary
- Marketing, Sales and Communication