This research explores Corporate Environmental Responsibility (CER) in emerging economies, focusing on Peru and Chile. Climate change is reshaping businesses, but these economies face unique challenges. The study used fuzzy-set qualitative comparative analysis to examine 500+ companies and their motivation to invest in CER. In Peru, small firms adopt CER as a survival strategy, especially in informal sectors. In Chile, large firms adopt CER as a legitimacy strategy to build trust. Digital transformation’s impact varies: it’s limited in Peru by informality but pivotal in Chile, enabling efficiency and cost savings. Policymakers must address barriers like informality and promote digital transformation through clear regulations. The study highlights CER’s global relevance, especially in emerging economies.

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Virtual influencers are 100% Computer Generated Influencers created by AI and 3D artists. These virtual influences can model, sing, and even interact with fans—without ever existing in real life. Despite the risks of virtual influencers (e.g., lack of authenticity, ethical and transparency concerns, etc.), they represent enormous opportunities for brands.
ZAMAN Mustafeed - EM Normandie |
- Management Dictionary
- Digital Transformation, Marketing, Sales and Communication