Designing Transformation for Hyper-Performance and Resilient Organizations

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The majority of global problems and organizational challenges are byproducts of poor human attitude and behavior. Inability to master rapid changes often leads to managerial inefficiently and inadequate business performance. Now, the corporate management can benefit from a practical three-step methodology when dealing with human behavior and related attitudinal change. It includes the typology of change, the vectoral model, and the transformation design framework containing eight practical tools. The novel methodology unifies knowledge about designing effective startegies for business acceleration across continents. It explains how disruptive innovations can go beyond limitations of traditional organizational designs and outdated motivational tools. If interested to learn more, frequent updates are accessible on the website transforms.me.

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03:16
“Deep” Electronic Word of Mouth involves in-depth online consumer discussions about products and services. It goes beyond surface-level comments, offering thoroughness, authenticity, and influence. Examples include detailed reviews on platforms like Amazon, TripAdvisor and discussions in specialized forums impacting businesses and consumers.
ZAMAN Mustafeed - EM Normandie |
02:19
Fintech, a contraction of "finance" and "technology," refers to companies that use technology to offer innovative financial services that are often more accessible or less expensive than traditional banks. Decentralized finance (DeFi) is a suite of financial services that are not controlled by a central authority. It uses blockchain technology to create financial applications that operate without intermediaries such as banks, financial institutions, or governments.
SALLOUM Charbel - EM Normandie |
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Femvertising is a term for advertising that utilizes pro-female talent, messaging, and imagery to empower and uplift women and girls. It is a successful approach for brands to create a positive emotional connection with their consumers through a sense of pride and inspiration that drives deeper engagement and brand loyalty. When brands use pro-female messages for profit without a genuine commitment to gender equality and body inclusivity, femvertising risks being perceived as a form of opportunism. This lack of authenticity in advertising can lead to femwashing.
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Brand Hate encompasses a variety of negative emotions towards a brand, such as anger, disgust, contempt, and disappointment. It is often rooted in ideological incompatibility, which refers to a conflict between a brand's values and those of the consumer, as well as negative experiences and corporate misconduct. In addition, symbolic or image incongruence can contribute to brand hate, particularly when there's a mismatch between the typical image of a brand and the consumer's self-image. In response to these feelings of brand hate, consumers typically adopt one of two coping strategies: avoidance, similar to a flight response, or revenge, similar to a fight response.
BAYARASSOU Oula - EM Normandie |

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