SINHA Shameek

Enseignant-Chercheur

Shameek is a Professor of Marketing at EMLV specializing in Empirical and Analytical Methods and Strategic Decision Making. He teaches courses in Data Sciences and Applied Management Systems. As a researcher, he works on methodological foundations of consumer and firm decision making, with specific emphasis on the direct marketing domain, especially optimal targeting by firms and corresponding consumer response. His research expands to other substantive areas of marketing like customer portfolio management, CSR, dynamic innovation adoption, advertising effectiveness and channel coordination. A

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