Vidéos et podcasts
en Gestion et Management
Facebook Linkedin Youtube Instagram

CHAUDHURI Ranjan

Professeur

Professeur à l’EMLV Business School Paris.

Doctorat en intelligence marketing, Institut national de technologie de Durgapu.

Performance des achats dans les marchés organisationnels, intelligence artificielle – gestion de la relation client, gestion de la chaîne d’approvisionnement du commerce de détail, neurosciences cognitives.

Vidéos de cet auteur

05:21

Triple Bottom Line Performance in Post Covid B2B Marketing

The Triple Bottom Line (TBL) concept emphasizes that business success should not be measured solely by financial performance. It includes social and environmental impacts alongside profit. Additionally, dynamic capabilities help firms adapt to rapid environmental changes and enhance sustainability performance. Previous studies have shown that TBL initiatives can also improve sustainability performance. However, no research has investigated how dynamic abilities and TBL initiatives jointly impact B2B firms’ sustainability performance in the post-COVID-19 period. This study aims to examine the implications of dynamic capabilities on TBL performance, particularly from a B2B marketing perspective. By developing and validating a conceptual research model, it contributes to the literature related to dynamic capability view, TBL, and sustainability.
CHAUDHURI Ranjan - EMLV |
  • Recherche
  • Développement Durable et RSE, Marketing, Vente et Communication, Série Spécial Covid
Voir toutes les vidéos

Podcasts de cet auteur

  • 00:05:21

Triple Bottom Line Performance in Post Covid B2B Marketing

The Triple Bottom Line (TBL) concept emphasizes that business success should not be measured solely by financial performance. It includes social and environmental impacts alongside profit. Additionally, dynamic capabilities help firms adapt to rapid environmental changes and enhance sustainability performance. Previous studies have shown that TBL initiatives can also improve sustainability performance. However, no research has investigated how dynamic abilities and TBL initiatives jointly impact B2B firms’ sustainability performance in the post-COVID-19 period. This study aims to examine the implications of dynamic capabilities on TBL performance, particularly from a B2B marketing perspective. By developing and validating a conceptual research model, it contributes to the literature related to dynamic capability view, TBL, and sustainability.
CHAUDHURI Ranjan - EMLV |
  • Recherche
  • Développement Durable et RSE, Marketing, Vente et Communication, Série Spécial Covid
Voir tous les podcasts

Auteurs de cette institution