This article was published in 2018 in the international journal Technological Forecasting and Social Change, by Dr. Calin Gurau and Dr. Leo-Paul Dana, research professors at Montpellier Business School, France. The article explores the methods used by local communities to implement sustainable development strategies aimed at managing the natural environment using an entrepreneurial orientation, and identify the key factors that facilitate the success of these community projects.
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Perceived product value describes consumers' overall assessment of a product. It takes into account the extent to which a product meets a consumer's needs and expectations. It takes into account the extent to which a product meets a consumer's needs and expectations. The perceived value of a product can be seen as a trade-off between quality and price. However, more nuanced definitions take into account the complex nature of perceived product value, and refer to its dimensions: emotional (feelings generated), social (improved social self-image), quality/performance (quality and performance expectations) and price/value for money (product utility and cost).
OSBURG Victoria-Sophie - MONTPELLIER Business School |
- Dico du Management
- Marketing, Vente et Communication