Les institutions financières sociales ont pour objectif de financer des projets sociaux. Des exemples de telles institutions sont les fondations, les institutions de microfinance, les plateformes de financement participatif, les coopératives de crédit, ou encore les banques sociales ou éthiques. Leurs modes opératoires sont très variées : les fondations réalisent des dons, alors que les banques sociales octroient des crédits. Les institutions financières sociales prennent leurs décisions d’investissement et de financement en s’appuyant sur des critères sociaux, environnementaux et économiques.
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Perceived product value describes consumers' overall assessment of a product. It takes into account the extent to which a product meets a consumer's needs and expectations. It takes into account the extent to which a product meets a consumer's needs and expectations. The perceived value of a product can be seen as a trade-off between quality and price. However, more nuanced definitions take into account the complex nature of perceived product value, and refer to its dimensions: emotional (feelings generated), social (improved social self-image), quality/performance (quality and performance expectations) and price/value for money (product utility and cost).
OSBURG Victoria-Sophie - MONTPELLIER Business School |
- Dico du Management
- Marketing, Vente et Communication