Nous étudions la relation entre la présence des femmes dans le conseil d’administration et les performances comptables (ROE, ROA) et de marché (Q de Tobin) d’une entreprise en utilisant un large échantillon d’entreprises françaises. Nous contrôlons pour le rôle que peut jouer les expériences, les compétences et la réputation des femmes administratrices dans cette relation. Nos résultats suggèrent un effet économique bénéfique de la loi Copé-Zimmerman votée en 2011.
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Perceived product value describes consumers' overall assessment of a product. It takes into account the extent to which a product meets a consumer's needs and expectations. It takes into account the extent to which a product meets a consumer's needs and expectations. The perceived value of a product can be seen as a trade-off between quality and price. However, more nuanced definitions take into account the complex nature of perceived product value, and refer to its dimensions: emotional (feelings generated), social (improved social self-image), quality/performance (quality and performance expectations) and price/value for money (product utility and cost).
OSBURG Victoria-Sophie - MONTPELLIER Business School |
- Dico du Management
- Marketing, Vente et Communication