The complexity of major global challenges, such as the United Nations Sustainable Development Goals, requires the cooperation of multinational actors: NGOs, multinationals, States, the UN, the World Bank and other transnational institutions. These bring together relevant stakeholders, and more and more private actors with expertise on the subject in question, to then propose effective solutions, mainly in the form of standards and codes of conduct. Through a parental perspective, this research theorizes different strategies that companies use in the context of private governance to legitimize their power over their stakeholders.
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Perceived product value describes consumers' overall assessment of a product. It takes into account the extent to which a product meets a consumer's needs and expectations. It takes into account the extent to which a product meets a consumer's needs and expectations. The perceived value of a product can be seen as a trade-off between quality and price. However, more nuanced definitions take into account the complex nature of perceived product value, and refer to its dimensions: emotional (feelings generated), social (improved social self-image), quality/performance (quality and performance expectations) and price/value for money (product utility and cost).
OSBURG Victoria-Sophie - MONTPELLIER Business School |
- Dico du Management
- Marketing, Vente et Communication