Digital Transformation

Épisodes du podcast

Our research investigates how management interventions can facilitate user adaptation to new information technology across implementation stages and usage contexts. Drawing on the Coping Model of User Adaptation, we propose a 2×2 coping framework, showing that tailored interventions—such as training, user participation, feedback handling, and change fairness—differently shape users’ beliefs (perceived usefulness and ease of use) and coping mechanisms. Empirical studies in both mandatory (police officers) and voluntary (university students) settings confirm that communal coping dominates in mandatory contexts while individual coping prevails in voluntary ones. Pre-implementation beliefs strongly influence post-implementation perceptions, and deep usage significantly enhances user performance and satisfaction. The study offers theoretical insights into adaptive processes and practical guidance for managers aiming to improve IT implementation success.
YU Nadia-Yin - NEOMA Business School |
Virtual influencers are 100% Computer Generated Influencers created by AI and 3D artists. These virtual influences can model, sing, and even interact with fans—without ever existing in real life. Despite the risks of virtual influencers (e.g., lack of authenticity, ethical and transparency concerns, etc.), they represent enormous opportunities for brands.
ZAMAN Mustafeed - EM Normandie |
Image quality and type of review framing significantly influence purchase intentions on social commerce platforms. High-quality images and personal experience-based reviews enhance mental imagery vividness, leading to increased cognitive and affective social presence.
VAZQUEZ Erik Ernesto - EMLV |
This research explores Corporate Environmental Responsibility (CER) in emerging economies, focusing on Peru and Chile. Climate change is reshaping businesses, but these economies face unique challenges. The study used fuzzy-set qualitative comparative analysis to examine 500+ companies and their motivation to invest in CER.
RUBINOS Cathy - EM Normandie |
Online shopping satisfaction hinges on two major factors: “fairness and security.” Customers want fair pricing, transparent processes, and respectful treatment—what researchers call distributive, procedural, and interactional “justice.”
UL-AIN Noor - EMLV |
Digital technologies can create confusion among donors in the humanitarian supply chain (HSC), leading to uncertainty about their use. While resilience in HSCs has been widely studied, antifragility has not. This study examines how donor confidence in digital technologies impacts antifragility in HSCs through their application in sourcing, material flow, and distribution, with trust in digital technologies and perceived effective digital technology governance as moderating factors. Using resource dependence theory, data from 296 NGOs were analyzed with partial least squares–based structural equation modeling (PLS-SEM). The findings show that digital technology application is crucial for building an antifragile HSC and that donor confidence and trust in digital technologies are essential. NGOs should focus on enhancing trust and governance perception to facilitate digital transformation in HSCs.
BAG Surajit - Excelia Business School |