Digital Transformation

Épisodes du podcast

Virtual influencers are 100% Computer Generated Influencers created by AI and 3D artists. These virtual influences can model, sing, and even interact with fans—without ever existing in real life. Despite the risks of virtual influencers (e.g., lack of authenticity, ethical and transparency concerns, etc.), they represent enormous opportunities for brands.
ZAMAN Mustafeed - EM Normandie |
Image quality and type of review framing significantly influence purchase intentions on social commerce platforms. High-quality images and personal experience-based reviews enhance mental imagery vividness, leading to increased cognitive and affective social presence.
VAZQUEZ Erik Ernesto - EMLV |
This research explores Corporate Environmental Responsibility (CER) in emerging economies, focusing on Peru and Chile. Climate change is reshaping businesses, but these economies face unique challenges. The study used fuzzy-set qualitative comparative analysis to examine 500+ companies and their motivation to invest in CER.
RUBINOS Cathy - EM Normandie |
Online shopping satisfaction hinges on two major factors: “fairness and security.” Customers want fair pricing, transparent processes, and respectful treatment—what researchers call distributive, procedural, and interactional “justice.”
UL-AIN Noor - EMLV |
Digital technologies can create confusion among donors in the humanitarian supply chain (HSC), leading to uncertainty about their use. While resilience in HSCs has been widely studied, antifragility has not. This study examines how donor confidence in digital technologies impacts antifragility in HSCs through their application in sourcing, material flow, and distribution, with trust in digital technologies and perceived effective digital technology governance as moderating factors. Using resource dependence theory, data from 296 NGOs were analyzed with partial least squares–based structural equation modeling (PLS-SEM). The findings show that digital technology application is crucial for building an antifragile HSC and that donor confidence and trust in digital technologies are essential. NGOs should focus on enhancing trust and governance perception to facilitate digital transformation in HSCs.
BAG Surajit - Excelia Business School |