We consider the doctoral thesis as a tool to develop skills and expand the expertise of doctoral students. We identify two fundamental roles related to the thesis, namely that of emancipator and that of utilitarian, which are perceived as being in tension and competition. Textual analysis of the chapters also revealed the importance of the thesis implementation environment in promoting the development of skills and the action capacities of doctoral students. The choices made by doctoral students will also have a decisive influence on their ability to achieve their objectives.
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Marketing seems to be slow to fully recognize its role, place and responsibility in changes in climate, biodiversity and resources. This reluctance can be attributed, at least in part, to the implicit assumptions of sustainable marketing, which tend to minimize the scale of the paradigm shifts needed to remain hopeful of a habitable planet. Consequently, the dominant approaches to “sustainable marketing” find it difficult to question the fundamental principles and ideological foundations of the market system. This is why we are calling for radical changes in marketing research in order to envisage a truly sustainable future. We are therefore formulating a program based on five proposals with the aim of inviting profound transformations in the discipline.
- Research
- Marketing, Sales and Communication, Sustainable Development and CSR
