iaelyon School of Management

Founded in 1956, iaelyon School of Management - University Jean Moulin is one of the first French university based Schools for education and research in business and management. The school offers its 8,000 students and executive education participants, a curriculum of excellence enriched by the research activities of its Magellan Research Center. Strongly professionalized and internationalized, iaelyon made “Think Large” its signature to reflect a state of mind which brings together, permanently and integrally, both adaptability and openness.

Videos of this institution

This article analyzes the effects of public management responses to the Covid-19 crisis on performing arts associations. How do actors perceive the management of the health crisis? We base our research on the analysis of interviews and testimonies collected in the Auvergne-Rhône-Alpes Performing Arts survey. The mobilization of the SLAC model (Abord de Chatillon & Richard, 2015) makes it possible to suggest avenues for reflection for the co-construction of public responses aiming not only at the organizational survival of associations but also at maintaining well-being at work.
DEMEYERE Caroline - iaelyon School of Management |
HAVET-LAURENT Stéphanie - iaelyon School of Management |
Technology forecasting is a preliminary step in understanding social change. The response to COVID-19 will affect retailers and customers for years to come, forcing changes to interactions between individuals and technology. Innovative technologies that interrelate social and technological factors merit a re-examination, to explain the impact on consumer behavior where ‘physical’ and ‘digital’ are brought together. This paper explores the use of haptic rendering stimulation for pre-purchase decision-making. The objective is to identify how touching an interface can influence product evaluation and purchase intention.
CAPELLI Sonia - iaelyon School of Management |
RACAT Margot - iaelyon School of Management |
At a time of financial crises, the agricultural income crisis, professional burnouts and the relocation of jobs, cooperative enterprises still remain discreet about their mode of organization. Yet bringing territorial roots, democratic decision-making and membership rather than shareholder awareness to the general public seems to provide answers to the current concerns of consumers and employees. This book therefore considers the issue of enhancing the governance of cooperatives and mutuals in the labor market and in that of goods and services.
CAPELLI Sonia - iaelyon School of Management |
GUILLOT-SOULEZ Chloé - iaelyon School of Management |
In France, cooperative firms appear to be major players in many sectors, notably the banking sector, and account for nearly 1.2 million employees (5% of employees). From an HR perspective, does the cooperative model influence how these employers present or how they are perceived by current or potential employees? Based on a case study conducted in a regional caisse of a cooperative bank, this research analyzes the influence of the cooperative model on employer brand. It helps to identify, within the employer brand, the economic, functional and symbolic benefits of the cooperative model.
GUILLOT-SOULEZ Chloé - iaelyon School of Management |

Podcasts of this institution

This research examines how the number of ingredients depicted on packaging in addition to the picture of the whole product impacts its efficacy depending on consumers’ motivation (hunger), opportunity (via cognitive load), and ability (via need for cognition – NFC) to process information. Three studies find that, under high cognitive load, packages depicting many ingredients induce more mental taste imagery, heighten purchase intention, and improve taste evaluations.
CAPELLI Sonia - iaelyon School of Management |
This article deals with the advisability of cooperatives to communicate their status to consumers.
CAPELLI Sonia - iaelyon School of Management |
The research shows how overall performance can help foster trust in financial institutions.While a climate of mistrust amongst investors and the general public towards financial institutions is present since the 2008 turmoils on the financial markets, we believe that mutual funds adopting overall performance can help recover a climate of trust due to the implied balance between economic, social and environmental performance.
LOBRE-LEBRATY Katia - iaelyon School of Management |
The authors investigated the effect of corporate social-responsibility (CSR) communication on purchasing intentions, according to the focal company’s governance. Mentioning its member-owned business status in a CSR message increased the efficacy of that communication, because of positive general attitudes toward these organizations, and it reinforced the impact of the CSR communication on purchase intentions.
LECUYER Charlotte - iaelyon School of Management |