Shame is an emotional experience that occurs when you fail to meet the expectations of others and end up with a negative image of yourself that makes you perceive yourself to be inferior or weak to others. Shame does not only happen when we do something in front of others, but it can also happen when someone in our group does something that makes us look bad. Shame can arise for individual or collective actions.

- 00:03:47
Antony, together with his colleagues from NEOMA, presents research conducted with the University of Bristol on how international companies choose countries for sourcing. The concept of "country risk," once focused on economic conditions and political stability, now includes three major sociopolitical factors: populism, which creates regulatory uncertainty; state fragility, which affects suppliers’ ability to deliver; and checks and balances, which can limit but not always prevent political drift.
The study, covering 1,300 U.S. companies and their suppliers in 90 countries, shows that these factors directly influence sourcing decisions. Examples like Samsung and H&M illustrate this shift toward countries perceived as more stable. In conclusion, companies must strengthen their geopolitical monitoring to anticipate risks and secure their supply chains.
PAULRAJ Antony - NEOMA Business School |
- Research
- Logistics and Supply Chain