Shame is an emotional experience that occurs when you fail to meet the expectations of others and end up with a negative image of yourself that makes you perceive yourself to be inferior or weak to others. Shame does not only happen when we do something in front of others, but it can also happen when someone in our group does something that makes us look bad. Shame can arise for individual or collective actions.

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Sustainability depends less on consumer choices and more on how supply chains are structured. Research on Brazil’s beef sector shows that, despite the BRSL initiative to improve sustainability, results fell short. Four types of distance geographical, organizational, cultural, and relational hindered collaboration. These gaps created communication problems and weakened trust among stakeholders. Real progress requires external mediators, such as governments or NGOs, to reconnect the entire supply chain.
SAUER Philipp - NEOMA Business School |
- Research
- Logistics and Supply Chain

