Marketing, Sales and Communication

What are Targeting Algorithms?

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Management Dictionary
Marketing, Sales and Communication

45 écoutes

What are Targeting Algorithms?

Not-for-profit organizations have long faced the challenge of balancing budgets when they simultaneously seek to retain and recruit new donors. In principle, existing donors can be targeted based on their previous donation data. However, for new donors, this data is not available or may be difficult to obtain from secondary sources. What should non-profit organizations do? We suggest 2 alternatives.

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Auteur.e(s)

SINHA Shameek
Teacher-Researcher
EMLV

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Marketing, Sales and Communication

45 écoutes

What are Targeting Algorithms?

Auteur.e(s)

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