Home » Podcast » We survived this! What managers could learn from SMEs who successfully navigated the Greek economic crisis.

Entrepreneurship

Entrepreneurship

We survived this! What managers could learn from SMEs who successfully navigated the Greek economic crisis.

00:00 / 00:03:46

Research
Entrepreneurship, Marketing, Sales and Communication, Strategic Management

1 vues

We survived this! What managers could learn from SMEs who successfully navigated the Greek economic crisis.

Focused on the Greek economic crisis, one of the toughest and the most prolonged ones on a global scale, the present research centers on both anthropocentric and business-centric factors that helped SMEs survive, thus, providing a valuable survival manual. Grounded in quantitative research the paper includes two studies. 250 SMEs were included in the first study while 189 of them that survived, participated in the second study. Per findings, it is evidenced that an SME’s survival is affected by: (a) the entrepreneurs’ personality traits and skills that affect the market and entrepreneurial orientations of SMEs, (b) the adoption of such orientations that keep impacting the firms’ performance, and finally (c) the implementation of strategy relevant to reaching higher quality standards for pr

Links & Resources

Keywords

SMEs

Author(s)

THEODORAKIS Ioannis
Professor
OMNES Education

Institution(s)

Podcasts of the same institution

We survived this! What managers could learn from SMEs who successfully navigated the Greek economic crisis.

Focused on the Greek economic crisis, one of the toughest and the most prolonged ones on a global scale, the present research centers on both anthropocentric and business-centric factors that helped SMEs survive, thus, providing a valuable survival manual. Grounded in quantitative research the paper includes two studies. 250 SMEs were included in the first study while 189 of them that survived, participated in the second study.

THEODORAKIS Ioannis - OMNES Education |

Research
Entrepreneurship, Marketing, Sales and Communication, Strategic Management

Podcasts of the same Topic

We survived this! What managers could learn from SMEs who successfully navigated the Greek economic crisis.

Focused on the Greek economic crisis, one of the toughest and the most prolonged ones on a global scale, the present research centers on both anthropocentric and business-centric factors that helped SMEs survive, thus, providing a valuable survival manual. Grounded in quantitative research the paper includes two studies. 250 SMEs were included in the first study while 189 of them that survived, participated in the second study.

THEODORAKIS Ioannis - OMNES Education |

Research
Entrepreneurship, Marketing, Sales and Communication, Strategic Management

When values and profits collide: the case of concerned market innovation

Concerned market innovations acknowledge that businesses can no longer be driven by profitability alone and have to integrate non-economic values and collective concerns. Studying the evolution of such an innovation – a mobile phone recovery and recycling scheme – we find that social concerns enter the market and are integrated into its functioning through representational, exchange and normative practices.

D'ANTONE Simona - KEDGE |

Research
Marketing, Sales and Communication

Subscribe to our video channels