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FNEGE MEDIAS
FNEGE MEDIAS
We survived this! What managers could learn from SMEs who successfully navigated the Greek economic crisis.
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  • Research
  • Entrepreneurship, Marketing, Sales and Communication, Strategic Management

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We survived this! What managers could learn from SMEs who successfully navigated the Greek economic crisis.

Focused on the Greek economic crisis, one of the toughest and the most prolonged ones on a global scale, the present research centers on both anthropocentric and business-centric factors that helped SMEs survive, thus, providing a valuable survival manual. Grounded in quantitative research the paper includes two studies. 250 SMEs were included in the first study while 189 of them that survived, participated in the second study. Per findings, it is evidenced that an SME’s survival is affected by: (a) the entrepreneurs’ personality traits and skills that affect the market and entrepreneurial orientations of SMEs, (b) the adoption of such orientations that keep impacting the firms’ performance, and finally (c) the implementation of strategy relevant to reaching higher quality standards for pr

Keywords
  • SMEs

Author(s)

THEODORAKIS Ioannis
Professor
OMNES Education

Institution(s)

Medias of the same institution

Medias of the same thematics

  • 00:05:21

Triple Bottom Line Performance in Post Covid B2B Marketing

CHAUDHURI Ranjan - EMLV |
  • Research
  • Covid Special Series, Marketing, Sales and Communication, Sustainable Development and CSR
  • 00:04:24

Synergies of Institutional Theory and Dynamic Capability View in Firm Performance: Exploring Climate Change Adaptation and B2B Marketing Capabilities

Based on institutional theory and the dynamic capability view, this study delves into the relationship between a firm’s climate change adaptation (CCA) capability and its performance, with a focus on the mediating influence of business-to-business (B2B) marketing capability. The study poses two main research questions: RQ1: What role do institutional pressures play in fostering CCA capability among B2B firms in both developed and developing countries? RQ2: How does the CCA capability of B2B firms impact their performance? To validate the theoretical model developed, data is collected through surveys conducted in a developed country (Australia) and a developing country (South Africa). The study holds significance on two fronts: (a) being among the first to examine the influence of institutional pressures on CCA capability development, and (b) uncovering the mediating role of marketing capability in enhancing B2B firm performance through CCA capability. The study’s novel contribution lies in identifying pivotal elements for driving exceptional B2B firm performance amidst climate change, while employing institutional theory and the dynamic capability view to elucidate underlying mechanisms.
BAG Surajit - EMLV |
  • Research
  • Logistics and Supply Chain, Marketing, Sales and Communication, Strategic Management
  • 00:04:48

Entrepreneurial Ecosystems in Cities and Regions

The concept of an ‘entrepreneurial ecosystem’ has become a major means for both theorizing and making policy decisions concerning entrepreneurship, innovation and economic development. The notion of an entrepreneurial ecosystem captures the way in which entrepreneurship is increasingly performed and undertaken via the innate interdependencies existing between the elements and components of what are essentially biotic communities (consisting of complex interactions between human agents and an array of tangible and intangible components). This book takes a multi-lensed view and perspective on the emergence of entrepreneurship within ecosystems in cities and regions, the manner in which these ecosystems evolve and operate, as well as their future development. This introductory chapter provides some initial theoretical background relating the nature of ecosystems in the context of entrepreneurship and urban and regional development before providing a summary of the book’s three parts: (1) The Emergence of Entrepreneurial Ecosystems; (2) The Evolution of Entrepreneurial Ecosystems; and (3) The Future of Entrepreneurial Ecosystems.
THEODORAKI Christina - FNEGE |
  • Trends
  • Entrepreneurship
  • 00:04:28

The interplay of cause familiarity, cause-brand fit, and perceived betrayal in cause-brand alliances.

This cross-cultural study (individualistic vs. collectivistic culture) applies construal level theory, exploring the impact of cause familiarity on brand attitudes and how cause–brand fit mediates this link. The study also examines how perceived betrayal moderates the relationship between cause–brand fit and brand attitude. Data collection involved 455 participants from French and Turkish cultures via snowball sampling. Findings show cause familiarity significantly influences brand attitude, with attitude toward fit in a cause–brand alliance as a mediator. Perceived betrayal also moderates the cause–brand fit and brand attitude relationship, shedding light on the positive effects of aligning with a familiar cause on brand attitudes, emphasizing the crucial role of fit in such alliances.
KHELLADI Insaf - EMLV |
REZAEE VESSAL Saeedeh - EMLV |
  • Research
  • Marketing, Sales and Communication, Sustainable Development and CSR
Entrepreneurship
Marketing, Sales and Communication
Strategic Management

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