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FNEGE MEDIAS
FNEGE MEDIAS
Less marketing for a better world !
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  • Research
  • Marketing, Sales and Communication, Sustainable Development and CSR

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Less marketing for a better world !

Marketing seems to be slow to fully recognize its role, place and responsibility in changes in climate, biodiversity and resources. This reluctance can be attributed, at least in part, to the implicit assumptions of sustainable marketing, which tend to minimize the scale of the paradigm shifts needed to remain hopeful of a habitable planet. Consequently, the dominant approaches to “sustainable marketing” find it difficult to question the fundamental principles and ideological foundations of the market system. This is why we are calling for radical changes in marketing research in order to envisage a truly sustainable future. We are therefore formulating a program based on five proposals with the aim of inviting profound transformations in the discipline.


Mots clés
  • Anthropocène, changement climatique, consommation, marché, Marketing critique, Marketing durable, Post-croissance, Post-Naturalisme, RSE

Auteur.e(s)

ARNOULD Eric
University professor
FNEGE

Institution(s)

Médias de la même institution

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Artificial Intelligence in recruitment : Is ethics a lever for Business Attractiveness?

More organizations use AI in the hiring process than ever before, yet the perceived ethicality of such processes seems to be mixed. With such variation in our views of AI in hiring, we need to understand how these perceptions impact the organizations that use it. In two studies, we investigate how ethical perceptions of using AI in hiring are related to perceptions of organizational attractiveness and innovativeness. Our findings indicate that ethical perceptions of using AI in hiring are positively related to perceptions of organizational attractiveness, both directly and indirectly via perceptions of innovativeness, with variations depending on the type of hiring method used. For instance, we find that individuals who consider it ethical for organizations to use AI in ways often considered to be intrusive to privacy, such as analyzing social media content, view such organizations as both more innovative and attractive.
FIGUEROA-ARMIJOS Maria - FNEGE |
  • Research
  • Digital Transformation, Human Resources Management
00:00
  • 00:03:24

Human artificial intelligence at the service of hyperperformance

Artificial intelligence is already transforming lives and organizations. It brings a huge potential, for example, to achieve hyper-performance. Which is not about adding more trainings. But rather finding and removing obstacles from human minds. And artificial intelligence can facilitate that efficiently. It can help us to learn more about our own intelligence. Thus, giving us a unique chance to finally re-unite both intelligences.
STIBE Agnis - EM Normandie |
  • Research
  • Digital Transformation, Higher Management Education, Human Resources Management, Innovation Management, Prospective, Strategic Management
00:00
  • 00:03:05

What is Hyper-Performance?

It is a state of performance when all unnecessary human thought is minimized or completely suppressed. Such as bad judgments, distracting thoughts, subjective biases, bad decisions, etc. For example, employees may be reluctant to accept artificial intelligence. That means there’s something in their mind that stops them. That something is the root cause.
STIBE Agnis - EM Normandie |
  • Management Dictionary
  • Digital Transformation, Higher Management Education, Human Resources Management, Innovation Management, Prospective, Strategic Management
00:00
  • 00:04:11

Managing the client portfolio for long-term survival

Our goal was to understand the effectiveness of a company in attracting its customer targets. To do this, we have developed a model that links a company’s marketing activities to the mix of customers who buy from the company. Most marketing models simply ask how a company’s marketing activities influence the number of customers who buy the brand. We wondered how a company’s marketing activities influence the types of customers who buy the brand.
SINHA Shameek - EMLV |
  • Research
  • Marketing, Sales and Communication

Médias de la même thématique

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How Investors Shape Corporate Waste Management

As environmental sustainability gains prominence, institutional investors are increasingly recognized for their influence on corporate environmental practices. This study investigates how institutional investors' ownership and investment horizon affect corporate waste management in France. The results reveal that long-term (short-term) institutional investors negatively (positively) affect waste generation. We also show that the effect of long-term institutional investors on waste generation has accentuated after the adoption of the French Law on the Energy Transition in 2015 , especially for firms with high environmental performance and strong corporate governance and those operating in environmentally sensitive industries. These results offer actionable insights for policymakers, investors, and managers seeking to promote sustainable waste management practices.
LAKHAL Faten - EMLV |
  • Research
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Green innovation: A good for all

Companies face the challenge of combining economic and environmental objectives. An obvious, recurring question is whether, and under what circumstances, an improvement in the environmental performance of a company leads to higher profits. By examining the data on innovation, this study addresses the question of whether environmental innovation (EI) is synergistic with other types of innovation.
GEORGANTZIS Nikolaos - Burgundy School of Business |
  • Research
  • Innovation Management, Sustainable Development and CSR
00:00
  • 00:03:34

How Social Robots Mitigate Emotional and Social Loneliness

Loneliness is a widespread concern among older adults, profoundly affecting their well-being. Social robots—designed to engage in social interactions and form emotional connections—are increasingly perceived as social actors in human-robot relationships and offer promising potential to alleviate loneliness. This study examines how older adults interact with social robots to address different forms of loneliness and enhance their subjective well-being. Across a pilot correlational study and two experiments, the results reveal two distinct mechanisms through which social robots improve well-being: attachment for individuals experiencing emotional loneliness and social integration for those facing social loneliness. This research contributes to the literature on loneliness, transformative consumer research, and human–robot interaction.
DANG Jennie Ngoc Bich - Excelia Business School |
  • Research
  • Marketing, Sales and Communication
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Activity Engagement Purchases and Happiness

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HAWKINS Matthew - Burgundy School of Business |
  • Research
  • Marketing, Sales and Communication
Marketing, Sales and Communication
Sustainable Development and CSR

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