HR analytics can be defined as: an HR practice, enabled by information technology, that uses descriptive, visual and statistical analyses of data related to HR processes, human capital, organizational performance and external economic benchmarks, to establish the impact on the business and enable data-driven decision-making.

07:26
Marketing seems to be slow to fully recognize its role, place and responsibility in changes in climate, biodiversity and resources. This reluctance can be attributed, at least in part, to the implicit assumptions of sustainable marketing, which tend to minimize the scale of the paradigm shifts needed to remain hopeful of a habitable planet. Consequently, the dominant approaches to “sustainable marketing” find it difficult to question the fundamental principles and ideological foundations of the market system. This is why we are calling for radical changes in marketing research in order to envisage a truly sustainable future. We are therefore formulating a program based on five proposals with the aim of inviting profound transformations in the discipline.
ARNOULD Eric - FNEGE |
- Research
- Marketing, Sales and Communication, Sustainable Development and CSR
