As part of a research paper entitled “Legitimacy, Particularism and Employee Commitment and Justice” and published in the Journal of Business Ethics, journal 4* NEOMA (Rang 1 FNEGE, Rang2 CNRS), Helena González-Gómez, Professor in the People & Organizations department, in collaboration with Sarah Hudson and Cyrlene Claasen (Rennes School of Business), examine the practice of corporate patronage and its impact on employee engagement.

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The video examines how businesses are affected when a populist leader comes to power.
It highlights the political and economic uncertainties companies may face.
The discussion focuses on how firms can adapt their strategies and governance.
It emphasizes the importance of understanding the broader political and social context.
The video reflects on the role and responsibilities of businesses in a populist environment.
CORINA Margherita - |
CARBALLO Alfonso - NEOMA Business School |
- Research
- Governance, International Management, Strategic Management
