Informal entrepreneurship encompasses economic activities that operate outside legal frameworks and represents a significant share of the global economy, particularly in developing countries.
It offers flexibility and serves as an economic lever to reduce unemployment and poverty, but also raises challenges related to the lack of social protection and low productivity.
Recognizing and valuing this sector is essential to optimize its socio-economic impact.

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Social marketing is an approach that leverages marketing techniques to encourage behaviors that have a positive impact on society. Unlike traditional marketing, which primarily aims to maximize sales, social marketing seeks to address issues such as public health, the environment, and human rights. It relies on a deep understanding of the needs and obstacles of the target audience, as well as strategic partnerships. For example, campaigns might encourage people to reduce their plastic consumption or engage in regular physical activity. To succeed, it's not just about communication; it's also about making desired behaviors more accessible, more appealing, and less expensive. By integrating these elements, social marketing contributes to improving collective well-being.
TRELOHAN Magali - |
- Management Dictionary
- Marketing, Sales and Communication
