What are pro-environmental behaviors?

Management Dictionary
Marketing, Sales and Communication, Public Management, Sustainable Development and CSR

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Pro-environmental behaviors refer to actions aimed at reducing human impact on the environment, whether individual (such as recycling or adopting eco-responsible consumption) or collective (advocating for climate policies). Historically linked to the environmental awareness of the 1970s, these behaviors are now crucial in the face of the climate emergency. However, they encounter psychological, economic, and practical obstacles. To encourage them, it is essential that public and private actors make these ecological actions more accessible and socially valued. These behaviors, while indispensable, must be integrated into collective and systemic initiatives for a sustainable transition.

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Mots clés

Behavioral change, Collective responsibility, Economic barriers, Environmental activism, Individual behaviors, Individual responsibility, Motivations and obstacles, Psychological barriers

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TRELOHAN Magali
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What are pro-environmental behaviors?

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