Measure the impact of unfavorable weather to better protect sellers of seasonal products

Trends, Trends-en
Logistics and Supply Chain, Marketing, Sales and Communication

189 view(s)

Unfavourable weather has an impact on sales of consumer goods. It is now possible to insure manufacturers and retailers against this risk. To do this, we identify the climate variables that have the greatest influence on sales. Next, the financial risk associated with changes in these variables is assessed. Finally, it is possible to hedge this risk using financial instruments or insurance policies. These techniques are valid for all products whose sales vary greatly depending on the weather such as clothing, sun products, ice cream, etc.

Links and resources

https://cerr.sciencesconf.org/
http://www.xavier-brusset.net/

Keywords

distribution, pgc, produits+grande+consommation, Risque+météo, supply+chain

Author(s)

BRUSSET Xavier
Associate professor
SKEMA Business School

Institution(s)

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Logistics and Supply Chain

Marketing, Sales and Communication