Brand Hate encompasses a variety of negative emotions towards a brand, such as anger, disgust, contempt, and disappointment. It is often rooted in ideological incompatibility, which refers to a conflict between a brand’s values and those of the consumer, as well as negative experiences and corporate misconduct. In addition, symbolic or image incongruence can contribute to brand hate, particularly when there’s a mismatch between the typical image of a brand and the consumer’s self-image. In response to these feelings of brand hate, consumers typically adopt one of two coping strategies: avoidance, similar to a flight response, or revenge, similar to a fight response.

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Virtual influencers are 100% Computer Generated Influencers created by AI and 3D artists. These virtual influences can model, sing, and even interact with fans—without ever existing in real life. Despite the risks of virtual influencers (e.g., lack of authenticity, ethical and transparency concerns, etc.), they represent enormous opportunities for brands.
ZAMAN Mustafeed - EM Normandie |
- Management Dictionary
- Digital Transformation, Marketing, Sales and Communication