Professeure Assistante en Marketing

Oula BAYARASSOU holds a PhD in Management Sciences (specialism: Marketing) from Grenoble Alpes University. Her doctoral work, dealing with brand hatred, won two awards: the Cercle Marketing Client- Spécial thèse prize (class of 2021) and first prize in the “Ma thèse (filmée) en 180 sec” competition – 1st edition – 35th International Congress of the AFM (French Marketing Association) in May 2019. Her research focuses on brand-consumer relations, emotions and feelings towards brands, consumer psychology and qualitative and mixed methodologies.

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