Foreign exchange risk is the financial risk associated with fluctuations in exchange rates between currencies, affecting businesses, investors, and individuals in their international transactions. It can impact income, investments, or loan repayments depending on currency movements. A distinction is made between transaction risk, conversion risk, and economic risk. Its management relies on internal mechanisms (invoicing, netting) or external mechanisms (futures contracts, options), with a balance to be struck between cost and protection.

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Social marketing is an approach that leverages marketing techniques to encourage behaviors that have a positive impact on society. Unlike traditional marketing, which primarily aims to maximize sales, social marketing seeks to address issues such as public health, the environment, and human rights. It relies on a deep understanding of the needs and obstacles of the target audience, as well as strategic partnerships. For example, campaigns might encourage people to reduce their plastic consumption or engage in regular physical activity. To succeed, it's not just about communication; it's also about making desired behaviors more accessible, more appealing, and less expensive. By integrating these elements, social marketing contributes to improving collective well-being.
TRELOHAN Magali - |
- Management Dictionary
- Marketing, Sales and Communication

