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Digital Transformation
Digital Transformation
What is a Virtual Influencer?
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  • Management Dictionary
  • Digital Transformation, Marketing, Sales and Communication

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What is a Virtual Influencer?

Virtual influencers are 100% Computer Generated Influencers created by AI and 3D artists. These virtual influences can model, sing, and even interact with fans—without ever existing in real life. Despite the risks of virtual influencers (e.g., lack of authenticity, ethical and transparency concerns, etc.), they represent enormous opportunities for brands.

Mots clés
  • AI Influencer, Digital marketing, Influencer Marketing, Social Media Marketing, Virtual Influencer

Auteur.e(s)

ZAMAN Mustafeed
Associate Professor of Digital Marketing
EM Normandie

Institution(s)

Médias de la même institution

  • 00:03:24

Human artificial intelligence at the service of hyperperformance

Artificial intelligence is already transforming lives and organizations. It brings a huge potential, for example, to achieve hyper-performance. Which is not about adding more trainings. But rather finding and removing obstacles from human minds. And artificial intelligence can facilitate that efficiently. It can help us to learn more about our own intelligence. Thus, giving us a unique chance to finally re-unite both intelligences.
STIBE Agnis - EM Normandie |
  • Research
  • Digital Transformation, Higher Management Education, Human Resources Management, Innovation Management, Prospective, Strategic Management
  • 00:03:05

What is Hyper-Performance?

It is a state of performance when all unnecessary human thought is minimized or completely suppressed. Such as bad judgments, distracting thoughts, subjective biases, bad decisions, etc. For example, employees may be reluctant to accept artificial intelligence. That means there’s something in their mind that stops them. That something is the root cause.
STIBE Agnis - EM Normandie |
  • Management Dictionary
  • Digital Transformation, Higher Management Education, Human Resources Management, Innovation Management, Prospective, Strategic Management
  • 00:02:38

Innovation Pays Off—Especially with University Partners

Cette étude analyse 2 986 entreprises d’Amérique latine (2009–2017, base LAIS) pour comprendre comment les collaborations universités–entreprises influencent le lien entre dépenses d’innovation et résultats d’innovation. Les résultats montrent (1) une relation positive entre dépenses et résultats, et (2) un effet modérateur significatif de la collaboration universitaire : à budget équivalent, les entreprises partenaires des universités obtiennent davantage d’innovations. La qualité des partenariats compte autant que leur existence. Implications : structurer la coopération (objectifs, IP), investir dans le capital humain, et mobiliser les ressources académiques comme amplificateurs de capacité.
PLATA Carlos - EM Normandie |
  • Research
  • Innovation Management
  • 00:04:30

Beyond Tech Transfer: How University Collaborations Turn R&D into Results

Companies invest heavily in R&D, yet results can be uneven. Working with universities helps ideas move from plans to usable solutions—not only through patents or equipment, but through the human side of knowledge. When teams share language, simple routines, and learn together, they frame the problem the same way and avoid rework. Starting with a co-designed brief, giving academics a bit of protected time, and backing the project with capable legal and project-management support keep collaborations on track. Prestige may open the first door, but everyday joint work creates the real value: faster adoption, better processes, and skills that stay inside the firm. When universities recognise and reward these outcomes, partnerships deepen. The takeaway is simple: invest in the relationship that carries know-how, and R&D pays off more reliably.
PLATA Carlos - EM Normandie |
  • Interview
  • Innovation Management

Médias de la même thématique

  • 00:03:19

Artificial Intelligence in recruitment : Is ethics a lever for Business Attractiveness?

More organizations use AI in the hiring process than ever before, yet the perceived ethicality of such processes seems to be mixed. With such variation in our views of AI in hiring, we need to understand how these perceptions impact the organizations that use it. In two studies, we investigate how ethical perceptions of using AI in hiring are related to perceptions of organizational attractiveness and innovativeness. Our findings indicate that ethical perceptions of using AI in hiring are positively related to perceptions of organizational attractiveness, both directly and indirectly via perceptions of innovativeness, with variations depending on the type of hiring method used. For instance, we find that individuals who consider it ethical for organizations to use AI in ways often considered to be intrusive to privacy, such as analyzing social media content, view such organizations as both more innovative and attractive.
FIGUEROA-ARMIJOS Maria - FNEGE |
  • Research
  • Digital Transformation, Human Resources Management
  • 00:03:24

Human artificial intelligence at the service of hyperperformance

Artificial intelligence is already transforming lives and organizations. It brings a huge potential, for example, to achieve hyper-performance. Which is not about adding more trainings. But rather finding and removing obstacles from human minds. And artificial intelligence can facilitate that efficiently. It can help us to learn more about our own intelligence. Thus, giving us a unique chance to finally re-unite both intelligences.
STIBE Agnis - EM Normandie |
  • Research
  • Digital Transformation, Higher Management Education, Human Resources Management, Innovation Management, Prospective, Strategic Management
  • 00:03:05

What is Hyper-Performance?

It is a state of performance when all unnecessary human thought is minimized or completely suppressed. Such as bad judgments, distracting thoughts, subjective biases, bad decisions, etc. For example, employees may be reluctant to accept artificial intelligence. That means there’s something in their mind that stops them. That something is the root cause.
STIBE Agnis - EM Normandie |
  • Management Dictionary
  • Digital Transformation, Higher Management Education, Human Resources Management, Innovation Management, Prospective, Strategic Management
  • 00:06:23

Collaboration between artificial intelligence and employees to create value in organisations

The existing literature has highlighted the relevance of collective intelligence to bring about successful collaboration between Artificial Intelligence (AI) tools and employees, and to bring about results that are valued by the organisation.
SOUMYADEB Chowdhury - TBS Education |
  • Research
  • Digital Transformation, Information Systems, Organizational Theory
Digital Transformation
Marketing, Sales and Communication

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