KAPLAN Andreas

ESCP Business School

Doyen ESCP Business School

Vidéos de cet auteur

02:51

Users and now World Leaders, unite!

The rector of the Berlin campus, Andreas Kaplan, talks about his article and that of his colleague professor of ESCP Europe, Michael Haenlein, on the need to create the necessary rules for a peaceful coexistence between humanity and AI, published in Business Horizons a decade after one on the challenges and opportunities of social media with a call to action: "Users of the world, unite!"

KAPLAN Andreas - ESCP Business School |

Recherche
Management et Big Data, Management Stratégique, Systèmes d'information

02:23

On the interpretations, illustrations and implications of artificial intelligence

Andreas Kaplan, Rector of the Berlin Campus, and Michael Haenlein, Professor at ESCP Europe, discuss their recent article on artificial intelligence (AI), which includes a definition and classification of AI, case studies showing its potential and risks, and a framework to help organizations.

HAENLEIN Michael - ESCP Business School |

KAPLAN Andreas - ESCP Business School |

Recherche
Management Stratégique, Marketing, Vente et Communication, Systèmes d'information

01:50

Defining Europe and European management

Andreas Kaplan (Advisory Committee - European Management Journal) characterizes Europe as "maximum cultural diversity at minimum geographical distances" and defines European management as a "societal and intercultural management approach based on interdisciplinary principles". European management therefore requires cultural intelligence, social sensitivity and the ability to adapt to contextual diversity. With regard to the European Management Journal (EMJ), Professor Andreas Kaplan points out that the reference to "Europe" in the title of the journal should not be understood as a limitation but rather as a worldview on global phenomena qualified in a European context and environment.

KAPLAN Andreas - ESCP Business School |