Previous research on crowdsourcing communities focused primarily on engaging users of external products and the benefits of their contributions. However, the role of employees, while critical to the long-term success of the community, has not yet received much attention. This study attempts to fill this gap by examining the innovation outcomes of employees participating in crowdsourcing communities.
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Perceived product value describes consumers' overall assessment of a product. It takes into account the extent to which a product meets a consumer's needs and expectations. It takes into account the extent to which a product meets a consumer's needs and expectations. The perceived value of a product can be seen as a trade-off between quality and price. However, more nuanced definitions take into account the complex nature of perceived product value, and refer to its dimensions: emotional (feelings generated), social (improved social self-image), quality/performance (quality and performance expectations) and price/value for money (product utility and cost).
OSBURG Victoria-Sophie - MONTPELLIER Business School |
- Dico du Management
- Marketing, Vente et Communication