My choice, your problem? The imperative use of IT in large organizational networks
How does the IT implementation process work when an organization requires an IT-driven transformation spanning an entire industry that includes hundreds or even thousands of companies?
Based on our research, we found that:
• The alternation of disagreement and consensus-building emerges as the most important process in the effort to successfully impose IT.
• Technology is neither accepted nor rejected as such, however, it cannot be appropriated locally either. Technology becomes the subject of discourse between farmers and cooperatives: it is first created, then rejected, then modified and finally adapted to the interests, learning needs and ownership skills of all concerned.
• The ability to deal with misalignment management increases the organization’s ability to modify, adapt and adopt technology solutions.
• Misalignment is a condition that allows the institution to adapt through a negotiation process in which mimetic, coercive and normative mechanisms interact in the production of new practices.