Sustainable Development and CSR

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Alisa Sydow is an Associate Professor of Entrepreneurship and Innovation on the Turin campus. Her research interests lie in entrepreneurship, with a specific emphasis on the African context. Alisa is also the founder of Nampelka - a start-up that provides a platform to connect women entrepreneurs from developing countries with international experts to create a shared learning experience.
SYDOW Alisa - ESCP Business School |
With improving environmental consciousness and the growing demand for valuable resources, waste recycling has become an important concern. This work studies the profit of recyclers and platforms with a degree of trust-building in the reverse logistics system considering the following scenarios: online recycling platform builds trust or not under centralized and decentralized models. The results show that trust-building can effectively make more revenue for the system of the online recycling platform with enhanced demand if the cost of the trust-building construction is relatively low. The revenue-sharing contract is more profitable than the cost-sharing contract but fails to achieve optimization in the integrated setting. We find a new decision support tool for optimal strategies under different decision-making models.
YUAN Zhe - EMLV |
This cross-cultural study (individualistic vs. collectivistic culture) applies construal level theory, exploring the impact of cause familiarity on brand attitudes and how cause–brand fit mediates this link. The study also examines how perceived betrayal moderates the relationship between cause–brand fit and brand attitude. Data collection involved 455 participants from French and Turkish cultures via snowball sampling. Findings show cause familiarity significantly influences brand attitude, with attitude toward fit in a cause–brand alliance as a mediator. Perceived betrayal also moderates the cause–brand fit and brand attitude relationship, shedding light on the positive effects of aligning with a familiar cause on brand attitudes, emphasizing the crucial role of fit in such alliances.
KHELLADI Insaf - EMLV |
REZAEE VESSAL Saeedeh - EMLV |