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Sustainable Development and CSR
Sustainable Development and CSR
Brace for... the impact of Art Thinking with Sylvain Bureau
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  • Trends
  • Sustainable Development and CSR

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Brace for… the impact of Art Thinking with Sylvain Bureau

Sylvain Bureau is a Professor of entrepreneurship on the Paris campus.

Based on his research, he developed the Art Thinking method, designed to help new strategies, managerial solutions, business models, or communication tools that appear to be improbable at first sight emerge with certainty by using the artist’s mindset.

A Visiting scholar at Duke University, UC Berkeley and the City University of New York, Sylvain Bureau teaches this agile method  in collaboration with artists and cultural institutions in France and abroad.

Keywords
  • Entrepreneurship

Author(s)

BUREAU Sylvain
Professor
ESCP Business School

Institution(s)

Medias of the same institution

  • 00:38:38

Brace for… impact entrepreneurship and impact drift with Alisa Sydow

Alisa Sydow is an Associate Professor of Entrepreneurship and Innovation on the Turin campus. Her research interests lie in entrepreneurship, with a specific emphasis on the African context. Alisa is also the founder of Nampelka - a start-up that provides a platform to connect women entrepreneurs from developing countries with international experts to create a shared learning experience.
SYDOW Alisa - ESCP Business School |
  • Trends
  • Sustainable Development and CSR

Medias of the same thematics

  • 00:05:21

Triple Bottom Line Performance in Post Covid B2B Marketing

CHAUDHURI Ranjan - EMLV |
  • Research
  • Covid Special Series, Marketing, Sales and Communication, Sustainable Development and CSR
  • 00:38:38

Brace for… impact entrepreneurship and impact drift with Alisa Sydow

Alisa Sydow is an Associate Professor of Entrepreneurship and Innovation on the Turin campus. Her research interests lie in entrepreneurship, with a specific emphasis on the African context. Alisa is also the founder of Nampelka - a start-up that provides a platform to connect women entrepreneurs from developing countries with international experts to create a shared learning experience.
SYDOW Alisa - ESCP Business School |
  • Trends
  • Sustainable Development and CSR
  • 00:03:43

Role of trust-building in online recycling platforms

With improving environmental consciousness and the growing demand for valuable resources, waste recycling has become an important concern. This work studies the profit of recyclers and platforms with a degree of trust-building in the reverse logistics system considering the following scenarios: online recycling platform builds trust or not under centralized and decentralized models. The results show that trust-building can effectively make more revenue for the system of the online recycling platform with enhanced demand if the cost of the trust-building construction is relatively low. The revenue-sharing contract is more profitable than the cost-sharing contract but fails to achieve optimization in the integrated setting. We find a new decision support tool for optimal strategies under different decision-making models.
YUAN Zhe - EMLV |
  • Research
  • Logistics and Supply Chain, Sustainable Development and CSR
  • 00:04:28

The interplay of cause familiarity, cause-brand fit, and perceived betrayal in cause-brand alliances.

This cross-cultural study (individualistic vs. collectivistic culture) applies construal level theory, exploring the impact of cause familiarity on brand attitudes and how cause–brand fit mediates this link. The study also examines how perceived betrayal moderates the relationship between cause–brand fit and brand attitude. Data collection involved 455 participants from French and Turkish cultures via snowball sampling. Findings show cause familiarity significantly influences brand attitude, with attitude toward fit in a cause–brand alliance as a mediator. Perceived betrayal also moderates the cause–brand fit and brand attitude relationship, shedding light on the positive effects of aligning with a familiar cause on brand attitudes, emphasizing the crucial role of fit in such alliances.
KHELLADI Insaf - EMLV |
REZAEE VESSAL Saeedeh - EMLV |
  • Research
  • Marketing, Sales and Communication, Sustainable Development and CSR
Sustainable Development and CSR

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