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INSEEC-U

A leader in private higher education, OMNES Education (formerly INSEEC U.) trains 40,000 students every year (including 15,000 work-study students) and 2,000 managers in continuing education.

Our 15 schools enable our students to develop their skills in complete confidence, with a clear objective: to maximise their employability.

Whatever their career path, OMNES Education Group graduates find it easy to find a job, not only on leaving school, but throughout their career.

Videos of this institution

Building on construal level theory and psychological distance (PD), this paper considers the impact of erotic ads; the factors of sex and moral attentiveness are also examined. Two experiments delve...
voir
03:46

Ad eroticism from a psychological distance perspective

THEODORAKIS Ioannis - INSEEC-U
  • Research
L’orientation-marché (OM) est une stratégie définissable par l'influence de la structure du marché et/ou du comportement des acteurs du marché dans une direction qui renforce l'avantage concurrentiel (AC) d’une entreprise....
voir
03:40

Market driving strategy’s firm-level and market-level outcomes

THEODORAKIS Ioannis - INSEEC-U
  • Research
Focused on the Greek economic crisis, one of the toughest and the most prolonged ones on a global scale, the present research centers on both anthropocentric and business-centric factors that...
voir
03:47

We survived this! What managers could learn from SMEs who successfully navigated the Greek economic crisis.

THEODORAKIS Ioannis - INSEEC-U
  • Research
Building on market-orientation theory, this research centers on the market-driving strategy and the key attributes that top and middle-level management should have in order to facilitate and perform such a...
voir
03:34

Market-driving strategy and the human factor: Top management versus middle management

THEODORAKIS Ioannis - INSEEC-U
  • Research
For different product categories and across different taboo types, different distance dimensions, and different construal-level manipulations, an increase in the psychological distance (or construal) level attenuates consumers’ unfavorable attitudinal and...
voir
03:51

The Impact of Psychological Distance and Construal Level on Consumers’ Responses to Taboos in Ad

THEODORAKIS Ioannis - INSEEC-U
  • Research

Authors of this institution

AUBRUN Frédéric

Enseignant-chercheur
INSEEC-U

BARTH Isabelle

Research director
INSEEC-U

BESANGER Serge

Professeur
INSEEC-U

BONCORI Anne-Laure

Associate professor
INSEEC-U

BORNARD Fabienne

Associate professor
INSEEC-U

CAZENAVE Bruno

Assistant professor
INSEEC-U

CHANDON Jean-Louis

Professor
INSEEC-U

DE PEYRELONGUE Bénédicte

Studies director
INSEEC-U

GIFFARD Pierre-Olivier

Professor – Director of the Marketing, Entrepreneurship and Business Development Department at ESCE
INSEEC-U

GUYOTTOT Olivier

Teacher-researcher in strategy and political science
INSEEC-U

HALLEM Yousra

Enseignante-chercheuse
INSEEC-U

JAUFFRET Marie-Nathalie

Teacher
INSEEC-U

JEANNOT Florence

Professor
INSEEC-U

LAURENT Gilles

Professor
INSEEC-U

MILOUD Tarek

Professor
INSEEC-U

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