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JAUFFRET Marie-Nathalie

Teacher

Semiotician, expert in Communication & Non verbal communication, Biodigital characters, Digital human, Virtual beings

Videos of this author

Defining a visual identity means translating a brand’s identity into graphic elements (signs, colors, shapes, fonts, etc.) in order to distinguish it from its competitors. It is primarily based on the creation of a logo, as well as the development of a graphic charter that gives meaning to the brand’s...

02:31

What is visual identity?

JAUFFRET Marie-Nathalie - INSEEC-U | AUBRUN Frédéric - INSEEC-U

Management Dictionary

The term “GAFAM” refers today to the five largest North American companies that largely dominate and control the digital market, including artificial intelligence: Google, Apple, Facebook, Amazon, and Microsoft. Originally, the acronym “GAFA” referred to Google, Apple, Facebook, and Amazon, with the “M” for Microsoft added later. GAFAM are often...

02:35

What are GAFAM?

JAUFFRET Marie-Nathalie - INSEEC-U | AUBRUN Frédéric - INSEEC-U

Management Dictionary

The traditional advertising model is not dead, but it is being reinvented in favor of new approaches, including product and brand placement. This communication technique consists in “placing” or “integrating” a product or brand into media content (film, series, music video, etc.) through a formal contractual agreement. Four types of...

02:26

What is product placement?

AUBRUN Frédéric - INSEEC-U | JAUFFRET Marie-Nathalie - INSEEC-U

Management Dictionary

Personal branding makes it possible to create a visible personal brand image. We all work on our personal image, whether consciously or not. “Me” is a brand; each of us is a unique brand that can be highlighted and enhanced, particularly in the digital space. This is the whole challenge...

03:48

What is personal branding?

JAUFFRET Marie-Nathalie - INSEEC-U | AUBRUN Frédéric - INSEEC-U

Management Dictionary

A company must communicate about its brand, products, or services. In this sense, it can promote them in various ways. Among these multiple techniques and many others, in order to build brand image and increase its emotional value, companies also develop communication actions, also known as brand activation. This technique...

02:52

What is brand activation?

AUBRUN Frédéric - INSEEC-U | JAUFFRET Marie-Nathalie - INSEEC-U

Management Dictionary

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