Online shopping satisfaction hinges on two major factors: “fairness and security.” Customers want fair pricing, transparent processes, and respectful treatment—what researchers call distributive, procedural, and interactional “justice.” When customers feel valued and protected, they’re more satisfied and less likely to complain. Data security, especially, is a critical factor, as shoppers look for “secure transactions and safe handling of personal information”. Positive experiences lead to word-of-mouth recommendations, while negative ones often result in complaints that can harm a brand’s reputation. For eCommerce, “making fairness and security a top priority is essential for customer loyalty and avoiding the complaining behaviour”. These elements build lasting relationships and promotes a strong, competitive presence in the digital market.
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Video games are a global digital infrastructure with real economic and social impact. They raise ethical challenges - from harassment to manipulative gamification - often overlooked by traditional frameworks. Normative, utilitarian, and virtue ethics approaches guide design, but often miss the designers’ own experiences and dilemmas. A case study of Eldermove shows ethical design emerges when developers avoid infantilizing users and step back from assumptions about them, respecting dignity and autonomy. Creating responsible games requires attending to the ethics of design itself. As gaming increasingly shapes culture, business, and healthcare, understanding designers’ fantasies and choices is key to technologies that truly support users.
- Trends
- Digital Transformation, Health Sector Management, Information Systems, Innovation Management, Organizational Theory
