Dr Noor UL Ain is an assistant professor of information systems management at the Pôle Universitaire Léonard de Vinci, Paris La Défense, France. His main area of research includes evaluating the effectiveness of information systems, the use of digital platforms, business analytics and the success of artificial intelligence.
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Online shopping satisfaction hinges on two major factors: “fairness and security.” Customers want fair pricing, transparent processes, and respectful treatment—what researchers call distributive, procedural, and interactional “justice.” When customers feel valued and protected, they’re more satisfied and less likely to complain.
- Research
- Digital Transformation, Logistics and Supply Chain, Marketing, Sales and Communication
