The metaverse is a computer-generated 3D virtual space where users can connect and interact. The term “metaverse” carries multiple meanings. For some, it is a user-defined virtual space — a digital reflection of everyday life, or even a digital twin of the physical world. For others, it is an interconnected and limitless virtual world that offers users an extension of their physical identities. The metaverse reflects a trend in which it becomes increasingly difficult to distinguish our real lives from our digital ones, and where it is becoming harder to live without technology — whether it be our smartphones or even social media.
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Social marketing is an approach that leverages marketing techniques to encourage behaviors that have a positive impact on society. Unlike traditional marketing, which primarily aims to maximize sales, social marketing seeks to address issues such as public health, the environment, and human rights. It relies on a deep understanding of the needs and obstacles of the target audience, as well as strategic partnerships. For example, campaigns might encourage people to reduce their plastic consumption or engage in regular physical activity. To succeed, it's not just about communication; it's also about making desired behaviors more accessible, more appealing, and less expensive. By integrating these elements, social marketing contributes to improving collective well-being.
- Management Dictionary
- Marketing, Sales and Communication