Impact entrepreneurship combines economic performance with a positive contribution to the common good by integrating a social or environmental mission from the outset.
These businesses address global challenges through a clear mission, a sustainable economic model, and transparent impact assessment.
This model attracts investors and demonstrates resilience in times of crisis.
Impact entrepreneurship embodies a new vision of business, where sustainability and performance go hand in hand.

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Social marketing is an approach that leverages marketing techniques to encourage behaviors that have a positive impact on society. Unlike traditional marketing, which primarily aims to maximize sales, social marketing seeks to address issues such as public health, the environment, and human rights. It relies on a deep understanding of the needs and obstacles of the target audience, as well as strategic partnerships. For example, campaigns might encourage people to reduce their plastic consumption or engage in regular physical activity. To succeed, it's not just about communication; it's also about making desired behaviors more accessible, more appealing, and less expensive. By integrating these elements, social marketing contributes to improving collective well-being.
TRELOHAN Magali - |
- Management Dictionary
- Marketing, Sales and Communication
