What is impact entrepreneurship?

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Impact entrepreneurship combines economic performance with a positive contribution to the common good by integrating a social or environmental mission from the outset.
These businesses address global challenges through a clear mission, a sustainable economic model, and transparent impact assessment.
This model attracts investors and demonstrates resilience in times of crisis.
Impact entrepreneurship embodies a new vision of business, where sustainability and performance go hand in hand.

Mots clés

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02:40
Social marketing is an approach that leverages marketing techniques to encourage behaviors that have a positive impact on society. Unlike traditional marketing, which primarily aims to maximize sales, social marketing seeks to address issues such as public health, the environment, and human rights. It relies on a deep understanding of the needs and obstacles of the target audience, as well as strategic partnerships. For example, campaigns might encourage people to reduce their plastic consumption or engage in regular physical activity. To succeed, it's not just about communication; it's also about making desired behaviors more accessible, more appealing, and less expensive. By integrating these elements, social marketing contributes to improving collective well-being.
TRELOHAN Magali - |
02:47
Pro-environmental behaviors refer to actions aimed at reducing human impact on the environment, whether individual (such as recycling or adopting eco-responsible consumption) or collective (advocating for climate policies). Historically linked to the environmental awareness of the 1970s, these behaviors are now crucial in the face of the climate emergency. However, they encounter psychological, economic, and practical obstacles. To encourage them, it is essential that public and private actors make these ecological actions more accessible and socially valued. These behaviors, while indispensable, must be integrated into collective and systemic initiatives for a sustainable transition.
TRELOHAN Magali - |
01:55
In times of crisis, SME entrepreneurs update and replace the firm’s resources and capabilities within strategic renewal processes in order to maintain organizational resilience. Appearing in the form of internal development and external sourcing, the outcomes of strategic renewal are explained by the synergy of individual, organizational, and environmental factors that reinforce SMEs’ dynamic capabilities. This research presents a qualitative comparative analysis (QCA) of the conjunctural causality between multi-level dynamic capability configurations and SME strategic renewal outcomes.
WANG Yihan - EM Normandie |
02:53
An option is the right to buy (call) or sell (put) an underlying asset at a predetermined expiration date and price, known as the strike price. The underlying asset can be a commodity, currency, interest rate, stock, or bond. The expiration date is the date on which the option is exercised. Options can be used as hedging tools or to speculate on whether the price of an underlying asset will rise or fall.
LEGROS Benjamin - EM Normandie |

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