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What is deep electronic word of mouth (eWOM)?

  • Management Dictionary
  • Marketing, Sales and Communication
1,1K views

“Deep” Electronic Word of Mouth involves in-depth online consumer discussions about products and services. It goes beyond surface-level comments, offering thoroughness, authenticity, and influence. Examples include detailed reviews on platforms like Amazon, TripAdvisor and discussions in specialized forums impacting businesses and consumers.

https://www.montpellier-bs.com/faculte-recherche/faculte-et-departements/annuaire-corps-professoral-de-a-a-z/dr-anastasia-cozarenco/

Keywords
  • Bouche-à-oréille électronique, Deep eWOM, Digital marketing, eWOM, Marketing digital

Author(s)

ZAMAN Mustafeed
Associate Professor of Digital Marketing
EM Normandie

Institution(s)

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