What is affiliation?

Management Dictionary
Marketing, Sales and Communication

35 vues

Affiliate marketing is a model where an advertiser rewards partners for each sale or action generated through the traffic they produce. The key players include advertisers who offer deals, affiliates who promote these deals on their platforms, and affiliate platforms that coordinate the relationship and manage payments. Affiliates use tracking links to drive traffic to advertisers, and commissions are calculated based on specific sales or actions. This model offers several compensation methods, such as cost per sale, per lead, or per click. However, affiliate marketing faces challenges like click fraud, attribution conflicts, and market saturation, while offering the advantage of reducing financial risk for brands and providing monetization for affiliates.

Liens et ressources

https://www-cairn-info.ezpaarse.univ-paris1.fr/publicite-digitale–9782100743643-page-51.htm
https://affilae.com/fr/documentations/les-principaux-modeles-de-remunerations-en-affiliation/
https://www.clubaffiliation.com/lexique/definition-iab-71.html

Mots clés

Affiliate, Affiliate Platform, Affiliate Program, Affiliation, Attribution, Lead, Performance-Based Compensation

Auteur.e(s)

MERCANTI-GUERIN Maria
Associate Professor
IAE Paris-Sorbonne Business School

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What is affiliation?

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