The importance of storytelling in organizations

Trends
Marketing, Sales and Communication, Strategic Management

321 vues

Storytelling is composed of three interactive elements: narrative dialectic, living stories, new concept of antenarrative. Storytelling is an important concept about developing the future together. There are different kinds of methodology.

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http://www.davidboje.com/

Liens et ressources

http://www.davidboje.com/

Mots clés

concept, future, impact, interactive, knowledge, language, methodology, narrative, stories, storytelling

Auteur.e(s)

BOJE David
Professor
FNEGE

Institution(s)

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Marketing, Sales and Communication

Strategic Management

The importance of storytelling in organizations

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