How social media lurking practices transform luxury consumption

Research
Marketing, Sales and Communication, Strategic Management

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PhD graduate Marina Leban talks about the article she published in the Journal of Business Research with supervisor Ben Voyer and University of Auckland Prof. Yuri Seo, which investigates how the practices of lurking transform luxury consumption on visual social media.

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Mots clés

Ben+Voyer, ESCP, ESCP+Business+School, lurking, Marina+Leban, Social+media

Auteur.e(s)

LEBAN Marina
Post-Doc
ESCP Business School

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How social media lurking practices transform luxury consumption

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