Business administration & management
videos & podcasts
Facebook Linkedin Youtube Instagram
Toutes les videos

What is targeting algorithms?

  • Management Dictionary
  • Marketing, Sales and Communication
1,3K views

Nonprofits have long faced the challenge of balancing their books when they simultaneously seek to retain existing donors and acquire new donors. Nonprofit targeting of existing donors can be done, in principle, using their past donation data. However, for new donors, such data is either not available or might be difficult to procure from secondary sources. What should the nonprofits do ? We suggest 2 alternatives.

https://doi.org/10.1016/j.ibusrev.2024.102278

Mots clés
  • Accuracy of predictions, Backward induction and forward simulation, Behavioral predictions, Customer response to targeting, Frequency and value of response, Geographic profiling, Information update, Multi-arm bandit problems, Sequential decision making algorithms, Tradeoff between revenue and learning

Auteur.e(s)

SINHA Shameek
Teacher-Researcher
EMLV

Institution(s)

Vidéos de la même institution

Corporate social responsibility (CSR) is part of the larger debate on whether firms engage in CSR to promote social interests or strictly to achieve legitimacy and thus are implicitly involved...
voir
04:24

When Corporate Social Responsibility Meets Taxation

GAAYA Safa - EMLV |
LAKHAL Fathen - EMLV
  • Research
As environmental sustainability gains prominence, institutional investors are increasingly recognized for their influence on corporate environmental practices. This study investigates how institutional investors' ownership and investment horizon affect corporate waste...
voir
03:24

How Investors Shape Corporate Waste Management

LAKHAL Fathen - EMLV
  • Research
This paper examines how human capital (HC) outflows, triggered by economic sanctions, constitute a profound environmental disruption with long-term consequences for firms. We find that in the face of sustained...
voir
03:55

Human resource management under sanctions and skilled labor exodus

LATUKHA Marina - EMLV |
PANIBRATOV Andrei - EMLV
  • Research

Vidéos de la même thématique

Loneliness is a widespread concern among older adults, profoundly affecting their well-being. Social robots—designed to engage in social interactions and form emotional connections—are increasingly perceived as social actors in human-robot...
voir

How Social Robots Mitigate Emotional and Social Loneliness

  • Research
This research develops a new conceptual framework based on use intention for classifying purchases. Accordingly, it moves past the dominant material vs. experiential dichotomy as well as adding a third...
voir

Activity Engagement Purchases and Happiness

HAWKINS Matthew - Burgundy School of Business
  • Research
Our goal was to understand the effectiveness of a company in attracting its customer targets. To do this, we have developed a model that links a company’s marketing activities to...
voir

Managing the client portfolio for long-term survival

SINHA Shameek - EMLV
  • Research
Marketing, Sales and Communication

S'abonner aux vidéos FNEGE MEDIAS

Youtube