The use of artificial intelligence in Human Resources and the practice of coaching leads to the emergence of a new phenomenon: the development of leaders through automated coaching by artificial intelligence. An exploratory and qualitative empirical study of more than 100 participants shows that the automation of open questioning used in coaching promotes the activation and development of required skills for leaders and future leaders such as the mind critical, empathy, creativity and proactivity. This study not only provides a theoretical framework and variables for future research but also provides practical recommendations for understanding and organizing the use of automated tools by AI.

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Marketing seems to be slow to fully recognize its role, place and responsibility in changes in climate, biodiversity and resources. This reluctance can be attributed, at least in part, to the implicit assumptions of sustainable marketing, which tend to minimize the scale of the paradigm shifts needed to remain hopeful of a habitable planet. Consequently, the dominant approaches to “sustainable marketing” find it difficult to question the fundamental principles and ideological foundations of the market system. This is why we are calling for radical changes in marketing research in order to envisage a truly sustainable future. We are therefore formulating a program based on five proposals with the aim of inviting profound transformations in the discipline.
ARNOULD Eric - FNEGE |
- Research
- Marketing, Sales and Communication, Sustainable Development and CSR