Global Brands and retailers expect their suppliers to comply with stipulated manufacturing codes of conduct or minimum standards ensuring safe working environments and reduce exploited working conditions. On another side of the spectrum, it mounts pressure on brands’ sourcing managers to ensure ethical sourcing by balancing the needs of the stakeholders. Global Brands and retailers expect their suppliers to comply with stipulated manufacturing codes of conduct or minimum standards, ensuring safe working environments and reduce exploited working conditions. Suppliers in emerging economies face difficulty meeting commercial targets, a key reason for noncompliance, and many other factors that force them to be non-compliant.

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The existing literature on the legitimacy of daughters in the succession process of family businesses tends to separate the analysis between, on the one hand, the role of successor daughters and, on the other hand, the networks that activate and validate their legitimacy. This separation sustains a dualism in the conceptualization of relationships between successor daughters and the various stakeholders. This study addresses this gap by drawing on Strong Structuration Theory and the analysis of five cases of successor daughters. The results highlight that the social legitimacy of successor daughters in family businesses is the result of a continuous interaction between individual agency and social structures, within a logic of duality. It proposes a conceptualization of legitimacy as a dynamic process of social co-construction. The study reveals the interdependence between personal legitimacy and entrepreneurial legitimacy, which mutually reinforce each other through intertwined structuration cycles. This articulation contributes to the progressive co-construction of social legitimacy, emphasizing its evolving and adaptive nature.
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