Mustafeed Zaman is Associate Professor in Digital Marketing and joined EM Normandie in 2019. He holds a PhD in Management Sciences from IAE, University of Perpignan (France), obtained in 2018. His thesis focuses on digital change management in tourism SMEs. His research focuses on emerging technologies in the service sector, particularly in tourism and hospitality.
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Artistic and cultural organizations can be considered unique due to their specific mode of operation.
On one hand, these organizations have a creative dimension and face uncertainty both in their production processes and in the outcomes of those processes.
On the other hand, they deal with multiple stakeholders.
They operate at the intersection of several worlds, each associated with different logics: an artistic logic, a managerial logic, and finally a political logic.
In this context, the question arises as to how they are managed and how management tools are used within them.
- Management Dictionary
- Management Control
