JOSION-PORTAIL Margaret

I am a lecturer at the IAE Gustave Eiffel – Université Paris-Est Créteil, where I teach marketing and direct the Master 2 Product Manager program. My research studies consumption from a generational and intergenerational perspective, in relation to the aging process. I am also interested in consumers’ relationship with materiality and dematerialized consumption practices. I am a member of the IRG laboratory (Institut de Recherche en Gestion, EA 2354).