Co-branding refers to a partnership between brands to enhance a joint communication or marketing campaign. The co-branding process typically begins with an analysis of the target audience, which must be the same for each brand. Next comes the formalization of the partnership agreement, which outlines how each company will promote its product or service. The question may also arise of adding endorsements: celebrities such as stars, influencers, or any other individuals who can influence consumer purchasing decisions. The decision to present this co-branding using the same communication or marketing materials is also crucial. Finally, a shared platform must be chosen—the location where the co-branding will be displayed or the setting in which photographs will be taken to capture the event.