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What is visual identity?

  • Digital Transformation, Higher Management Education, International Management, Management and Big Data, Marketing, Sales and Communication, Organizational Theory, Pedagogy of Management, Public Management, Strategic Management
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Defining a visual identity means translating a brand’s identity into graphic elements (signs, colors, shapes, fonts, etc.) in order to distinguish it from its competitors. It is primarily based on the creation of a logo, as well as the development of a graphic charter that gives meaning to the brand’s identity project. The main challenge of this approach is to create a visual universe that is fully consistent with the essence of the brand and its products or services.

Keywords
  • Brand, communication, graphic charter, graphic standards, image, marketing, Semiology, semiotics, visual identity

Author(s)

AUBRUN Frédéric

Enseignant-chercheur

INSEEC-U

JAUFFRET Marie-Nathalie

Teacher

INSEEC-U

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AUBRUN Frédéric - INSEEC-U | JAUFFRET Marie-Nathalie - INSEEC-U
  • Management Dictionary
Digital Transformation
Higher Management Education
International Management
Management and Big Data
Marketing, Sales and Communication
Organizational Theory
Pedagogy of Management
Public Management
Strategic Management

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