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The importance of storytelling in organizations

  • Trends
  • Marketing, Sales and Communication, Strategic Management
321 views

Storytelling is composed of three interactive elements: narrative dialectic, living stories, new concept of antenarrative. Storytelling is an important concept about developing the future together. There are different kinds of methodology.

To know more about it

http://www.davidboje.com/

https://doi.org/10.1016/j.ibusrev.2024.102278

Mots clés
  • concept, future, impact, interactive, knowledge, language, methodology, narrative, stories, storytelling

Auteur.e(s)

BOJE David
Professor
FNEGE

Institution(s)

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