TRABANDT Mélanie

AUDENCIA

Membre auxiliaire du corps enseignant

Melanie Trabandt est chercheuse post-doctorale à Audencia Business School, France. Elle participe à un projet de la Commission européenne.
Ses recherches portent sur les modèles commerciaux numériques, le comportement des consommateurs, la psychologie des consommateurs, le marketing durable et la consommation (non) éthique. Ses travaux ont été publiés dans des revues internationales telles que Tourism Management et Journal of Cleaner Production.

Vidéos de cet auteur

01:58

What are digital data wallets?

What are digital data wallets? What type of data do they handle, and what are their advantages? Digital data wallets are secure digital platforms or applications that allow users to store, manage, and share personal information and data. These wallets can hold a variety of digital credentials, including payment information, identification documents (like driver's licenses or ID cards), and health records. Their flexibility and security make digital data wallets an attractive solution for a range of activities, from financial transactions to identity verification and online authentication.

TRABANDT Mélanie - AUDENCIA |

Dico du Management
Marketing, Vente et Communication, Systèmes d'information, Transformation Digitale

04:15

EU Digital wallets: the Soteria research project presentation

The rise of digital wallets led the EU to fund the Soteria project. It unites practitioners and researchers from across Europe to pinpoint the key criteria that will persuade individuals to use Digital Data Wallets.

TRABANDT Mélanie - AUDENCIA |

Tendances
Marketing, Vente et Communication, Systèmes d'information, Transformation Digitale

Podcasts de cet auteur

What are digital data wallets?

What are digital data wallets? What type of data do they handle, and what are their advantages? Digital data wallets are secure digital platforms or applications that allow users to store, manage, and share personal information and data. These wallets can hold a variety of digital credentials, including payment information, identification documents (like driver’s licenses or ID cards), and health records. Their flexibility and security make digital data wallets an attractive solution for a range of activities, from financial transactions to identity verification and online authentication.

TRABANDT Mélanie - AUDENCIA |